Nowadays, with the development of
new media, new media has become an indispensable part of People's Daily life.
The information transmitted by new media, including advertising, has an impact
on the audience all the time, covering all parts of life such as food,
clothing, housing, entertainment, and work. With the rapid development of The
Times and the change in people's living habits, the forms of new media
advertising have been changing, and different forms have their own
characteristics. In today's era, new media advertising certainly has its own
appearance.
In this blog, we’ll discuss that
some merits of new media.
Advantages of New Media
The Basic Features of New Media Advertising
The basic technical feature of new
media is digitalization, and the basic communication feature is interactivity.
New media has a large amount of information, easy to use, fast and convenient
retrieval, text, sound, and image, strong interaction, information through the
computer network high-speed transmission, information acquisition,
transmission, update, and other characteristics, and has computer retrieval
function, hypertext function, is a kind of communication media with strong
vitality, and has brought profound impact on human society. New media can be
transmitted through the Internet at high speed and updated in real-time and can
carry out real-time and live reports like radio and television stations, which
is obviously superior to traditional communication methods. New media has fast
transmission speed and strong timeliness. It is not limited by printing,
transportation, distribution, and other factors, and information can be
synchronously sent to all users at the moment of surfing the Internet.
Zero Cost Cross-border
New media breakthrough regions have
no borders, and the cost of cross-border communication is almost zero. No
matter from the perspective of the communicator or the audience, the cost and
speed of transnational and local communication of new media advertising on the
network are the same. In other words, the spread distance and scope of new
media advertising have nothing to do with the cost, which is completely
different from traditional media advertising. Although paper media radio and
television can theoretically carry out global transmission, the cost of
transmission is proportional to the distance of transmission. The new media has
completely broken the traditional or physical concept of space, and the network
information transmission has realized no obstacles.
Communication Methods and Media are
Diverse
New media is a kind of multimedia
communication, so new media advertising can realize a variety of different
forms of single communication or integrated communication with different
communication carriers. It can use any one or several combinations of words,
pictures, images, and sounds to carry out communication activities. This kind
of multimedia communication combination with stereo effect can more truly
reflect the reported object, and bring the user a vivid and vivid feeling.
Interactivity
From the perspective of
communication, interactivity is the fundamental characteristic of new media.
Many of the new media communication modes are open interactive communication.
The communication mode of traditional media is usually one-way, and both
receivers cannot carry out two-way communication anytime and anywhere. And the
new media can not only one-way communication but also two-way or even
multi-directional communication. The information transmission of new media is
highly interactive, so new media advertising can attract users to communicate
through advertising, improve the transaction completion rate, enhance brand
impression, and enhance user stickiness.
Specific Forms of Expression and Their
Respective Characteristics
Mobile media is by far the most
popular, fastest, most convenient, and mandatory platform among all media
forms, and its development space will be huge. There are various forms of
advertising on mobile media, mainly concentrated in the app with a large number
of users, strong targeting, or strong relevance. Some handset makers also work
with advertisers, such as Huawei, to deliver ads with a large user base of
customers and APPs. What's more, it begins to cooperate with the appflyer.
AppsFlyer privacy cloud can enable different enterprises to achieve secure data
interoperability, and the goal is to continue to achieve value and digital
experience for users based on cookies and mobile device identifiers. And
protect end-user privacy.
Conclusion
New media advertising is the
product of emerging technologies. The development of science and technology
drives the development of the world, so does advertising, and our life will be
more convenient to consume. I believe that one day in the future, a
technological breakthrough can bring us a breakthrough in advertising, let's
wait and see!